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Showing posts from May, 2021

A Growth Strategy Needs More Than eCom Alone

If a company can’t match Amazon’s vast assortment of products, low prices, and speedy delivery, it must differentiate itself in other ways . It needs to pursue strategies that Amazon cannot match.  The retailers of the future will focus their efforts in one or more of four major areas:  Creating an amazing in-store experience that digitally merges with an amazing online one e.g. Nike & Sephora Offer a highly curated selection of exclusive products e.g. Williams-Sonoma Investing heavily in technology, including mastering social media e.g. Stitch Fix, ASOS, and Lulus Doubling down on a social mission in a way that makes customers feel good about buying from them e.g. Warby Parker, Gymshark, Rapha