If a company can’t match Amazon’s vast assortment of products, low prices, and speedy delivery, it must differentiate itself in other ways . It needs to pursue strategies that Amazon cannot match. The retailers of the future will focus their efforts in one or more of four major areas: Creating an amazing in-store experience that digitally merges with an amazing online one e.g. Nike & Sephora Offer a highly curated selection of exclusive products e.g. Williams-Sonoma Investing heavily in technology, including mastering social media e.g. Stitch Fix, ASOS, and Lulus Doubling down on a social mission in a way that makes customers feel good about buying from them e.g. Warby Parker, Gymshark, Rapha
We've recently been working for a startup that has 4 teams from different companies all working on the product. Some of the teams are not used to using collaboration software so we had to pick services that were simple to use and worked with very little explanation. We also didn't want to sign up to spending lots of money on tools until we knew everyone would use them. Video conferencing - Google Meet Documentation - Confluence for 10 team members we thought would use the service Planning - Asana - this worked very well for 2 weeks and then most people who were not developing stopped looking at it Planning for Devs - Jira for 10 team members we thought would use the service Chat - Slack Code repository - GitHub Whiteboarding and brainstorming - Miro or Mural Design / UX - Figma Timesheets - Google docs The following were incredibly successful, even with the non technical team members: Google Meet Confluence Slack Figma Miro The following were less successful for everyone, but w